One of the most important aspects of a strong entrepreneur isn’t just a business savvy mindset, a sound means of securing an investment or past business successes, it’s a desire to learn. Unfortunately, many young minds cross the stage and receive their college degrees in May of each year thinking they’ll never read another book or learn another lesson in their lives, and perhaps even more unfortunately, many are correct.
But an aspiring entrepreneur, one who is bound for success will never lose the desire to learn new things, open and expand their horizons of thinking and continue to grow as a professional. One of the most effective means of learning is, of course, by reading. And often, some of the most insightful material to young entrepreneurs is material written by those who have been there, those who have experienced building a business and the tumults that come with it.
Here are three books that every young entrepreneur should read to gain a harder, faster and better understanding of the ride that a trip down business lane can take them.
1. Improvise: Unconventional Career Advice from an Unlikely CEO–Fred Cook
The CEO of renowned PR giant Golin (formerly GolinHarris) touches on the ins and outs of the winding trail that lead to his current position at the top of his own public relations firm. The path is, in his own words, unconventional to say the least. Despite being a book that covers Cook’s career path to business, the relatively short (192 pages) read offers a fun and engaging set of lessons for finding yourself and your calling through improvisation. Take it from the unlikely CEO when he says that sometimes it isn’t your first (or second, or third) career that works out best, but through a series of small steps, such as picking a new magazine off the rack next time you’re in an airport, you’ll open yourself to a world of new experiences.
Buy “Improvise, Unconventional Career Advice from an Unlikely CEO on Amazon or learn more about Cook and his book here.
2. The Startup Playbook: Secrets of the Fastest Growing Startups From Their Founding Entrepreneurs–David Kidder
A compilation of sorts, Kidder’s book goes inside the minds and histories of some of the world’s most successful recent entrepreneurs. Forty founders are interviewed over the course of the book, each giving their unique take on building a business from the ground up, what it takes and the do’s and don’ts of entrepreneurship. The Startup Playbook is a fantastic place to start learning about different takes on similar businesses.
Buy “The Startup Playbook” from Amazon here.
An oldie but a goodie, “Nuts!” covers the formation and strategies employed by Southwest Airlines founder Herb Kelleher which are abnormal to say the least. Kelleher’s lighthearted attitude and colorful personality helped breed an airline with an atmosphere that was incredibly unique at the time. Perhaps the crowning achievement in doing things differently when it comes to Kelleher came in 1992, when a battle for a slogan came down to a highly publicized arm-wrestling match.
Buy “Nuts!” from Amazon here.
An aspiring entrepreneur shouldn’t stop attempting to expand his or her horizons at any and all times. A business owner and young entrepreneur can learn by doing or learn by failing, but one of the most efficient and cost-friendly ways of gaining invaluable knowledge of business is by reading.